The #1 choice for millions of folks. PowerView®. The powerhouse of the binocular industry, and the most trusted optics in the world for a simple reason – they’re the optimum combination of performance and value for any pursuit. Features such as their soft-touch grip pads put them a notch above the rest, and everything looks better through bright, clear, fully-coated optics. And we purposely crafted these binos with a lightweight, streamlined design so you never have to go without them. The ultimate go-anywhere, do-anything lineup, PowerView features a wide variety of magnifications, styles and sizes to accommodate everything from an extended backcountry hike to a short run to the concert hall.